Amy Treff
- EXPERIENCE DESIGN
- ARCHITECTURE
- INTERIOR DESIGN
- MASTER PLANNING
I am a Designer... and a Builder.
I started out ‘hands-on’ making props for Disney…. a rubber molded 3-tier wedding cake for a Cinderella show. Then I moved on to a ‘boots on the ground master’s degree’ in large scale development during the two-year construction of Universal Studio’s Islands of Adventure Park in Orlando, Florida.
These were clearly not experiences that I trained for in design school, but they were experiences that helped shape a unique career and a solid appreciation for Design, Storytelling, Process and Execution.
I will always be a Designer at heart searching for creative approaches to design challenges whose intent is to shape physical space. The difference is that I frame my thinking through a lens that is creative, innovative and thought-provoking, but also fully aware that creativity has limits in the built environment. Limits don’t have to be constraining though, they just push you harder to develop creative solutions.
I have continued to push the envelope in my 30+ year career on world class projects that dot the globe, helping to create Places, Spaces and Experiences for clients whose goals and desires pushed the boundaries of the physical environment to dizzying heights….literally.