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We’ve just acquired a parcel. We have a plan for land use and understand the site logistics, but we would like to create a unique development that stands out among the competition by CRAFTING A STORY that drives the planning and design. Our vision would be to see that story integrated throughout the development.
- Identify Assets
- Assess & Clarify Goals
- Create a Project Identity
- Blue Sky
- Visioning
- Storytelling
We have some ideas but …
…. we need to make sense of them as they relate to our development program and weave them into a cohesive narrative. We need a tangible document, a CREATIVE ROAD MAP of sorts, that communicates our refined creative intent so that we can share it with our current project partners as we get started and our future partners as the project evolves.
- Solidify Design Goals
- Refine the Story
- Develop Creative Brief
- Concept Assessment
- Concept Refinement
- Design Strategy
We’re working with a brand partner …
…. and need some guidance on navigating the INTEGRATION OF THEIR BRAND with our development vision and goals. They are important partners who are integral to our success, so we want to establish a dialogue and build a solid relationship that allows our shared design vision to manifest.
- Communicate the Design
- Evolve Design Aesthetic
- Facilitate Design Partnership
- Brand Assessment
- Brand Integration
- Creative Direction
We’re looking for someone who can …
… act on our behalf as a design representative to guide and COMMUNICATE OUR VISION and design intent to outside partners including architects, designers, engineers and other key members of the project team. This person would help us to make sure that the team doesn’t lose sight of the original design intent.
- Tell the Story
- Guide the Design
- Foster Partner Relationships
- Owner's Representation
- Creative Direction
- Design Communication
We’ve encountered some challenges …
… that are impacting our original vision and design intent. We need to assess our situation and RE-ALIGN OUR DESIGN APPROACH so that we can move forward. We’d also like to make sure that we’re not missing any ‘blind spots’ in our updated design approach.
- Align the Program & Goals
- Understand the Details
- Merge Concept with Reality
- Project Assessment
- Concept Refinement
- Design Strategy